Lily Allen having fun giving away tickets via Twitter
Though I was reluctant to try Twitter and am still trying to get acquainted with the site, one of the coolest marketing campaigns I've heard about in recent months is being implemented through the social networking service by none other than Lily Allen, who has 120,000+ followers. She also once had the most MySpace friends in the UK.
Before her shows across the country, Lily Allen has been hiding tickets in various locations and standing in the sidelines waiting for them to be found after sending out hints through Twitter to her fans.
Some of her most recent Tweet hints for free tickets include:
-San francisco Is known to house many a mincer, you'll find these tickets stuck to a pincer.
-If you're out shopping then keep your eyes peeled, the tickets will be in the west of the field.
-Please pay attention now here are your orders, I'm under the four right outside a Borders. GO !
In an interview with Jimmy Kimmel, she talks about how it took one fan 40 seconds after she sent out a Tweet hint to find the hidden tickets. You can check out the interview here.
3 Comments
April 11, 2009 at 12:44 PM
Very cool idea. I am actually going to see her tomorrow night.
April 20, 2009 at 12:22 AM
I saw this on tv the other night... I bought her latest album on record store day! I like!
April 20, 2009 at 1:40 AM
She's great and EVEN BETTER in concert! She doesn't hold back at all. I LOVE IT
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