Interesting Strategy
I recently got an e-mail from my favorite band Incubus telling me about the new greatest hits album coming in June. I have been a pretty hard core Incubus fan for the past 8 years now. With that being said, I own all of their albums and have all of their music that would be on a greatest hits album. I heard about a greatest hits album coming out a couple of months back and didn't really get too excited because of the fact that I already have heard all of these songs, but would some added value items get me to purchase?
When reading through this e-mail I came across the fact that if I pre-ordered this album I would get a pass code that would give me access to their new single, "Black Heart Inertia" before anyone else. I was very excited because I really didn't want to wait until June to own this song. In addition to the pass code for the song I would also get a pass code to pre-order tickets to see Incubus at any concert on their upcoming tour. It's very ironic because the show I picked is in Chicago on July 25th, at the same place where I saw them July 25th in 2007. If the excitement for the new song was not enough, then this was the factor that made me immediately grab my credit card.
As many people know vinyl is quickly gaining popularity. While checking out, I noticed I could get this greatest hits album on Vinyl. This would be my first Incubus Vinyl!
So here I am $30 poorer and my album will not arrive until mid June. The feeling is not that bad because I know that I will be seeing Incubus this summer!
Epic records has been doing this strategy with Incubus for quite some time now and it really seems to help with album and concert sales.
This is just one example of how a little added value can go quite a long way.
When reading through this e-mail I came across the fact that if I pre-ordered this album I would get a pass code that would give me access to their new single, "Black Heart Inertia" before anyone else. I was very excited because I really didn't want to wait until June to own this song. In addition to the pass code for the song I would also get a pass code to pre-order tickets to see Incubus at any concert on their upcoming tour. It's very ironic because the show I picked is in Chicago on July 25th, at the same place where I saw them July 25th in 2007. If the excitement for the new song was not enough, then this was the factor that made me immediately grab my credit card.
As many people know vinyl is quickly gaining popularity. While checking out, I noticed I could get this greatest hits album on Vinyl. This would be my first Incubus Vinyl!
So here I am $30 poorer and my album will not arrive until mid June. The feeling is not that bad because I know that I will be seeing Incubus this summer!
Epic records has been doing this strategy with Incubus for quite some time now and it really seems to help with album and concert sales.
This is just one example of how a little added value can go quite a long way.
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